All Value Is Subjective: A Video from TED.com

Posted: November 10th, 2009 | Author: Joe Kutchera | Filed under: Innovation, Interactive Marketing, International | No Comments »

My friend Joshua Cody and I have been enjoying watching some of the videos on TED.com recently including this one from Rory Sutherland of Ogilvy, who argues that a change in perceived value can be just as satisfying as what we consider “real” value. He goes on to show how advertising adds value to a product by changing our perception, rather than the product itself, and gives some humorous examples from history. Take a look…