Posted: February 11th, 2010 | Author: Joe Kutchera | Filed under: Blogging, International, Latam, Photography | 1 Comment »
The following is a preview to the forthcoming book – The Spanish Net: How to reach and segment Latinos online – from Paramount Books.
Scott Heiferman, now famous for starting MeetUp.com, and Adam Seifer launched Fotolog, a leading photo sharing site, in 2002 as an online community for their friends in Brooklyn, NY to post photos and share them. Instead of building up a domestic fan base, as they thoughts would happen, their user base took them down an unexpected path, according to Yossi Langer, Chief Product Officer, and Arne “Joe” Jokela, Chief Technology Officer of Fotolog.
In 2005, Scott and Adam’s friend, Cora Ronai a journalist from Brazil, visited New York and was impressed by their site. She returned home, wrote an article about Fotolog for O Globo, Brazil’s leading newspaper, and within two months, Brazilian users outnumbered American users. The popularity of Fotolog then spread like wildfire to Argentina and Chile in 2006 and then jumped the Atlantic Ocean over to Spain and Portugal in 2007. That same year, traffic took off in the North of Mexico, especially around Monterrey. Today, Spain is their number one country, in terms of users.
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Posted: September 26th, 2008 | Author: Joe Kutchera | Filed under: Blogging, Interactive Marketing, International | 3 Comments »
This article originally appeared on iMediaConnection.
Technorati released its 9th State of the Blogosphere this week which featured a first-ever survey of Technorati’s registered users, and includes a new wave of information each day this week. iMediaConnection sits down with Richard Jalichandra, CEO of Technorati, to find out about how he interprets the growth of blogging into a mainstream media, how marketers are utilizing blogging, and what he sees ahead for the blogosphere.
Kutchera: Four of the top entertainment sites today are blogs. Is there a difference between blogs and regular sites anymore? What will the top entertainment sites list look like in two years? Or will blogs morph into looking like other sites and vice versa in terms of design, staff, ad sales?
Jalichandra: We’re already seeing this. It’s getting harder and harder to define. Many mainstream media sites are adding blogs and blogging styles into their mix, and many of the larger blogs are taking on features of mainstream sites, and some blogs have transformed into full-blown mainstream media sites themselves with editorial staffs and business functions. Also, some people use their social networking profiles to blog, and how do you categorize microblogging like Twitter? Think continuum versus category.
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Posted: September 26th, 2008 | Author: Joe Kutchera | Filed under: Blogging, Trends | 4 Comments »
Lots of insights coming out about blogging this week. Most notably, Technorati’s State of the Blogosphere report came out. More on that in an upcoming post….
My friend David Berkowitz at 360i wrote two excellent articles this week:
1) Blog search stuck in Beta on MediaPost about how to improve blog search engines
2) Blog Startups and Superstars on his blog – MarketersStudio.com – about notable blogging companies that he met at Blog World Expo. I am hoping to try out Lijit and Zemanta soon.
Eduardo Arcos, founder of the Spanish-language blogging network Hipertextual, launched a blogging ad network, Q, as posted on his blog.
Also, I am hoping to attend Evento Blog España in Sevilla this November to learn about what’s happening in the Spanish-language blogging world.
Posted: September 13th, 2008 | Author: Joe Kutchera | Filed under: Blogging | No Comments »
This article originally appeared on iMediaConnection.
If there’s one buzzword that has spread like wildfire through the entire media business in the last five years, it is blogs.
Universal McCann’s global “Power to the People” Social Media Tracker study says that “blogs are a mainstream media worldwide and as a collective rival any traditional media,” with 73 percent of respondents saying they have read a blog.
The majority of the 184 million blogs worldwide are of the personal nature, according to Universal McCann’s study, and a recent eMarketer report states that there are 25 million bloggers in the U.S. alone.
The eMarketer study says that 67 percent of the U.S. online population — 104 million people — reads blogs, showing that blogging has become a truly mass media. The number of blog readers will continue to grow to 145 million by 2012.
The growth in readership reflects the consumer’s desire to participate with information, not just consume it. Younger consumers especially seek edgier and more personal sources of content than what is offered by the formal approach of mass media.
While blog readership has exploded, advertising investment represented only 1.34 percent of online spending in 2007, and eMarketer estimates it will grow to 1.46 percent by 2012. According to that estimate, U.S. blog advertising will increase from $283 million in 2007 to $746 million in 2012.
Today, corporate marketers are asking “do we need a corporate blog?” and “how do we participate in the conversation?” Look at any major media brand’s website and you will almost always find featured blogs as a way to update the brand’s online persona.
As marketers become increasingly interested in participating in the conversation of the blogosphere and proactively focusing their customer service efforts on what is being said about the brand online, a number of blog advertising networks have emerged. These networks offer marketers scale and control in advertising on blogs and social media sites and have succeeded by quickly growing revenues in recent years.
The following is an overview of major blog networks including BlogAds, Gawker Media, Technorait, Federated Media, Google, Forbes’ Business Blog Network and Izea, owner of two blog advertising services: SocialSpark and Pay Per Post.
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Posted: September 10th, 2008 | Author: Joe Kutchera | Filed under: Blogging, Latam, Trends | No Comments »
Interesting article today on LATimes.com about blogging: Zimbabwe bloggers shine a light on their troubled country. While the mainstream media there cannot report about the real conditions because of government restrictions, the blogging community can write critical, transparent reports about inflation, corruption and poor health conditions. The piece reminded me of Cuban Blogger Yoani Sanchez, who really takes chances criticizing Castro’s regime, as reported in the Wall Street Journal and Spain’s El Pais. (I also wrote about Yoani in this earlier post.) Same idea…different country.
Venezuelans need to blog more to make up for Hugo Chavez shutting down the main TV station there as a result of their criticisms of their socialist leader. Read more about the protests against his decision on the WashingtonPost.com.
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