Posted: September 30th, 2009 | Author: Joe Kutchera | Filed under: Blogging, Innovation, Interactive Marketing, Interactive training | No Comments »
Scott Monty gave an insightful keynote presentation at the OMMA conference last week about how Ford uses social media to listen and respond to its customers. Check out his presentation below and their Fiesta Movement social media site where 100 “agents” document their 6-month trial of a Ford Fiesta via Flickr, Twitter, blogs, etc.
Posted: September 1st, 2009 | Author: Joe Kutchera | Filed under: Hispanics, International, Latam | No Comments »
Interesting news in Acento’s email newsletter today from Steve Roth, their director of business development.
Back in February 2008, Facebook tapped its own user base to translate the social network’s interface into Spanish. That project is a great case study on how to leverage the power of social media to enhance a brand and build a user base.
At the time Facebook had about 2.3 million active users in Spanish-speaking countries. Fewer than six months later, Facebook reached 2.5 million active users in Chile alone! In fact, the launch of a Spanish interface was so successful that between February and July of 2008, new Facebook accounts in Spanish speaking countries grew 325%, from 2.3 million to 9.9 million. That means that in six months, more than 7.5 million Facebook accounts were created in countries where Spanish is spoken.
A true network effect had taken hold in Spanish-speaking countries, and the phenomenon also took hold among Spanish-preferring U.S. Hispanics as they received invitations from family and friends to join Facebook and vice-versa.
Posted: November 18th, 2008 | Author: Joe Kutchera | Filed under: Blogging, Interactive Marketing, Trends | No Comments »
Well here is a Catch-22 of social media. AdAge reported that Ted McConnell, general manager-interactive marketing and innovation at P&G, questioned Facebook’s potential as a marketing platform saying “What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?”
And also this week, the Mommy mini-bloggers of Twitter criticized Motrin’s new marketing message so harshly that McNeil Consumer Healthcare pulled the entire media campaign because of the criticism on the mini-blogging site.
So, is social media good for breaking up with your pain reliever?
Well, if that’s not confusing enough, here’s an article that cuts through the clutter by asking: “Can Social Networks Predict What You’ll Buy?“ That is really where the long-term value is, not buying banners on Facebook but rather tapping into the data (and serving the banners based upon that data) of the social networks and leveraging that to make more effective marketing communications.
Backing up that idea is this article from eMarketer about how blogs influence purchase decisions.
Number of Blog Readers in the US
Posted: July 28th, 2008 | Author: Joe Kutchera | Filed under: Interactive Marketing, Reviews | No Comments »
This summer I have had the pleasure of working with my friends Dan, Amy and Kristin in organizing our 20th high school reunion. For anyone that says organizing high school reunions is easy, don’t listen to them! You can check out these “to-do” lists for organizing a reunion on eHow and WikiHow but these miss the mark in describing which activity takes the most time: tracking down our fellow classmates. We had about 340 graduates in our class and today, two months before our reunion, we have about 160 email addresses, or just shy of 50% of our class’ contact info.
Following are some of the tools that we used to get back in touch with our classmates. I hope you find these helpful and let me know if you have find anything else.
1) Our high school administration. Miraculously, some of our classmates actually called in to our former high school and left their email address and contact info. So, that provided a great head start.
2) Classmates.com – Remember seeing all of those Classmates.com banners when the dot com bubble burst? Well, they paid off for high school reunion committees since it provides a central location to find classmates associated with a particular class. About 100+ of our classmates signed up on Classmates over the years so we were able to get in touch with them and post an announcement about our event. Big thumbs down for the site overall though. Classmates actually blocked out the Evite URL as well as our class email address on our posting!! So, I had to go back into the announcement, delete the Evite URL and post our email address as “[at] yahoo” so that people could read it. Plus, they require class reunion organizers to pay for events on top of all of the obnoxious flashing banners and promotions.
3) Facebook – With Facebook being free, better designed, easier to post information such as URL’s and emails, there is no doubt that Facebook could become the default place to organize reunions. It’s easy to find people, share photos, videos, links etc and post events without any costs. Two thumbs up.
4) Evite – It’s fun to see who is invited, who replies yes, and who invites additional friends/classmates. The integration with PayPal also makes for an easy way to collect money for our event. (Does anyone write checks anymore?) Two thumbs up for evite, although Facebook again could derail evite’s leading position for organizing get-togethers online.
5) Classcreator – We won’t be using this new service but have heard that setting up a site for a class reunion here is fairly easy.
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